How many ways can you follow up with a friend, close acquaintance, loved one, or business contact? If you tried counting (which I don’t suggest doing), you’ll get a cornucopia of ways to do so. The term “follow-up” inherently appears very formal rather than casual at first blush. When many people... (more) In the greater CRM industry, we’ve seen the concept of Social CRM spread like wildfire. It’s hard to find any company that wouldn’t dub itself as a Social CRM.
But as with any fast-growing trend, it’s common to find entrants that don’t really fit the mold. Around 2009/2010, we saw marketers quic... (more)